My Framer Site

WHO I AM

I am a Belgian graphic designer with a degree in Visual and Graphic Communication from Saint-Luc Liège. With a background in Fine Arts and additional training in management and digital marketing, I combine creativity with strategic thinking to create impactful visual experiences.

WHAT I DO

Currently, I work as a Multi-Property Senior Graphic Designer for The St. Regis Doha and The St. Regis Marsa Arabia Island, creating visual experiences for some of the world's most recognized luxury brands, including Novikov, Hakkasan, Guerlain, and Fauchon. My role covers branding, editorial design, marketing campaigns, guest-facing materials, and digital content across a diverse portfolio of restaurants, wellness, and lifestyle experiences.

Alongside my full-time role, I collaborate on freelance projects for hotels and hospitality brands worldwide. Hospitality is a close-knit industry where strong relationships often lead to new opportunities, and many clients and collaborators continue to reach out for future projects. These ongoing partnerships allow me to contribute to a wide range of creative initiatives while continuously expanding my international network.

WHAT I DID

My experience at The Bodrum EDITION gave me the opportunity to work closely with Michelin-starred chefs, award-winning restaurants, international artists, and exclusive hospitality experiences. I contributed to a wide range of projects, from restaurant branding and menu design to large-scale events, culinary collaborations, exhibitions, and seasonal campaigns. Working in such a creative environment allowed me to combine storytelling, design, and guest experience while collaborating with talented professionals from around the world.

WHAT I BELIEVE

I believe design is more than creating something visually appealing—it is about creating meaningful experiences and emotional connections. In hospitality, every detail contributes to a guest's journey, and good design has the power to transform simple interactions into memorable moments.

I believe the best design comes from curiosity, collaboration, and a deep understanding of people. Trends come and go, but strong ideas, thoughtful storytelling, and attention to detail always remain relevant. My goal is to create work that not only looks beautiful but also serves a purpose, strengthens a brand's identity, and leaves a lasting impression.