IRUDIUM
YEAR
2025
TOOLS
Photoshop
Lightroom
InDesign
BIO
Translating an Artist’s Language into Poster Design.
Created for a documentary about Burhan Doğançay, one of Turkey’s most celebrated contemporary artists, this poster was developed as a visual extension of his distinctive artistic world.
IRUDIUM
YEAR
2025
TOOLS
Photoshop | Lightroom
InDesign
BIO
Natural light, real moments.
Shot at Les Benjamins’ Bodrum pop-up, this series captures the summer collection through a spontaneous and natural approach. The final images were refined using Lightroom and Photoshop while keeping the look authentic and effortless.
IRUDIUM
YEAR
2021
2025
TOOLS
Photoshop | Illustrator
AfterEffects | Premiere
Blender
Lightroom | Premiere
InDesign
BIO
Building a Brand Without Limits
Founded in 2021 with a long-time friend after graduating from Saint-Luc Liège, IRUDIUM began as an opportunity to build a brand entirely from scratch. The objective was not simply to create a fixed visual identity, but to develop a creative platform capable of evolving with us.
The process started by defining the values, personality and visual language of the brand before translating them into a coherent identity system. We approached every decision—from the name and typography to the art direction and media applications—as a space for experimentation. Instead of following one permanent aesthetic, IRUDIUM was designed to remain flexible, allowing us to explore new formats, techniques and visual ideas over time.
The project became a testing ground where design, image-making and innovation could constantly intersect. More than a traditional brand, IRUDIUM represents an evolving creative concept: a platform through which we could challenge our own methods, push visual boundaries and develop work without being restricted by a single discipline or predefined style.
The process started by defining the values, personality and visual language of the brand before translating them into a coherent identity system. We approached every decision—from the name and typography to the art direction and media applications—as a space for experimentation. Instead of following one permanent aesthetic, IRUDIUM was designed to remain flexible, allowing us to explore new formats, techniques and visual ideas over time.
The project became a testing ground where design, image-making and innovation could constantly intersect. More than a traditional brand, IRUDIUM represents an evolving creative concept: a platform through which we could challenge our own methods, push visual boundaries and develop work without being restricted by a single discipline or predefined style.
