ST. REGIS DOHA & MARSA
YEAR
2025 -
Present
TOOLS
Photoshop | Illustrator
Indesign | Ai
BIO
Managing Creativity Across Two Luxury Properties.
As Multi-Property Senior Graphic Designer for The St. Regis Doha and The St. Regis Marsa Arabia, I shape a major share of the creative and marketing output across 22 restaurants, international brands and hotel-wide campaigns, turning business objectives into distinctive visual experiences across print, digital, social media and on-property touchpoints.
ST. REGIS DOHA & ST. REGIS MARSA ARABIA
YEAR
2025 -
Present
TOOLS
Photoshop
Illustrator
Indesign
Ai
BIO
Managing Creativity Across Two Luxury Properties.
As Multi-Property Senior Graphic Designer for The St. Regis Doha and The St. Regis Marsa Arabia, I shape a major share of the creative and marketing output across 22 restaurants, international brands and hotel-wide campaigns, turning business objectives into distinctive visual experiences across print, digital, social media and on-property touchpoints.
ST. REGIS DOHA &
ST. REGIS MARSA ARABIA
YEAR
2025 -
Present
TOOLS
Photoshop | Illustrator
Lightroom | InDesign
Ai
BIO
Managing Creativity Across Two Luxury Properties.
As Multi-Property Senior Graphic Designer for The St. Regis Doha and The St. Regis Marsa Arabia, I shape a major share of the creative and marketing output across 22 restaurants, international brands and hotel-wide campaigns, turning business objectives into distinctive visual experiences across print, digital, social media and on-property touchpoints.
Two properties. One large creative team.
A portfolio that never stops moving.
At The St. Regis Doha and The St. Regis Marsa Arabia, my creative rhythm never slows down, it simply changes direction. One day takes me from Hakkasan to Novikov, from Fauchon to Vilebrequin La Plage, before moving directly into a hotel campaign, restaurant launch or seasonal activation.
Each brand has its own codes, audience and expectations. My role is not simply to make individual projects look good, but to move between completely different creative worlds while maintaining clarity, consistency and speed.
Across both properties, I manage a major share of the visual output: campaigns, menus, events, digital screens, social media assets, print and on-property communication. I also contribute directly to the marketing approach by translating commercial objectives into clear creative concepts and ensuring every promotion has the visibility it needs.
A single visual is rarely enough. Each campaign is adapted across multiple formats and platforms, with paid media treated as an essential part of the strategy. My responsibility is to make sure the creative idea remains strong and recognizable throughout every adaptation.
With 16 restaurants at The St. Regis Doha and six at The St. Regis Marsa Arabia, the volume is constant. I introduced AI into selected parts of my workflow to accelerate production and expand creative possibilities—without compromising authenticity, brand identity or the credibility of what guests are being shown.
Two properties. One large creative team.
A portfolio that never stops moving.
At The St. Regis Doha and The St. Regis Marsa Arabia, my creative rhythm never slows down, it simply changes direction. One day takes me from Hakkasan to Novikov, from Fauchon to Vilebrequin La Plage, before moving directly into a hotel campaign, restaurant launch or seasonal activation.
Each brand has its own codes, audience and expectations. My role is not simply to make individual projects look good, but to move between completely different creative worlds while maintaining clarity, consistency and speed.
Across both properties, I manage a major share of the visual output: campaigns, menus, events, digital screens, social media assets, print and on-property communication. I also contribute directly to the marketing approach by translating commercial objectives into clear creative concepts and ensuring every promotion has the visibility it needs.
A single visual is rarely enough. Each campaign is adapted across multiple formats and platforms, with paid media treated as an essential part of the strategy. My responsibility is to make sure the creative idea remains strong and recognizable throughout every adaptation.
With 16 restaurants at The St. Regis Doha and six at The St. Regis Marsa Arabia, the volume is constant. I introduced AI into selected parts of my workflow to accelerate production and expand creative possibilities—without compromising authenticity, brand identity or the credibility of what guests are being shown.
Building a stronger creative system.
Beyond handling the daily creative output, I helped raise the overall design standard across both properties. I brought stronger ideas and clearer visual direction, while building more consistent identities for several restaurants across campaigns, menus and digital touchpoints.
I also streamlined recurring tasks to make production faster and easier for the design team. This experience taught me how to manage priorities, guide a creative team and maintain quality under pressure. I integrated AI where it added real value, not to replace creativity, but to expand possibilities and accelerate execution without losing the authenticity of the final work.
The result is not simply more content. It is stronger creative direction, more consistent brands and marketing that works harder across every touchpoint.
Building a stronger creative system.
Beyond handling the daily creative output, I helped raise the overall design standard across both properties. I brought stronger ideas and clearer visual direction, while building more consistent identities for several restaurants across campaigns, menus and digital touchpoints.
I also streamlined recurring tasks to make production faster and easier for the design team. This experience taught me how to manage priorities, guide a creative team and maintain quality under pressure. I integrated AI where it added real value, not to replace creativity, but to expand possibilities and accelerate execution without losing the authenticity of the final work.
The result is not simply more content. It is stronger creative direction, more consistent brands and marketing that works harder across every touchpoint.
Building a stronger creative system.
Beyond handling the daily creative output, I helped raise the overall design standard across both properties. I brought stronger ideas and clearer visual direction, while building more consistent identities for several restaurants across campaigns, menus and digital touchpoints.
I also streamlined recurring tasks to make production faster and easier for the design team. This experience taught me how to manage priorities, guide a creative team and maintain quality under pressure. I integrated AI where it added real value, not to replace creativity, but to expand possibilities and accelerate execution without losing the authenticity of the final work.
The result is not simply more content. It is stronger creative direction, more consistent brands and marketing that works harder across every touchpoint.
other works
other works
other works
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